What's standing between you and growth?

Revenue has stalled, teams are stuck in loops, and consultants are delivering nothing but expensive decks. We’ve seen this before. The problem is the broken engine underneath, and we can fix it.

SpruceSumo provides the fractional leadership and tactical fixes required to get your engine moving again. Guaranteed, or your money back.

Your growth operator

I’m Juliana, founder of SpruceSumo. I build high-efficiency growth engines for organizations that have outgrown their systems. For two decades, I perfected execution within marketing and project management for everyone from small startups to billion-dollar enterprises. Today, I’m bringing that same operational rigor to your entire organization.

I’ve witnessed over and over again that growth isn’t about pouring money into more tools, more staff, overpriced “saviors,” or agency decks. It’s about building a cross-departmental infrastructure that can actually handle the weight of your ambition and the financial reality of your business.

Stop fighting the friction. Let’s build the machine your vision deserves.

juliana walckoff

As seen

service packages

Choose your execution path

Select the specialized model that matches your current bottleneck.

Marketing Path

Focus: Marketing & Revenue

A CMO-level 'Second Brain' for brands. I provide the brains to strategize and the systems to execute, turning your marketing into an agile, lean, and profitable engine.

Subscription based.

Reboot Path

Focus: Systems & Workflows

A 60-day operational strike. We audit your systems, identify friction, and lead your team through the installation of the infrastructure needed to eliminate bottlenecks, translating efficiency into massive cost savings and real growth.

One-time investment.

Northern Path

Focus: Business in Nunavut

Leveraging an active presence in the territory, we provide specialized support for organizations operating in or entering Nunavut. We deliver logistics and project management tailored to the unique community and operational realities of the North.

Project based.

TESTIMONIALS

Some of our clients, then and now

Frequent asked questions

How do I know which Path I need right now?

It depends on where your primary bottleneck lives:

  • Marketing Path: Choose this if your marketing feels “random,” your spend isn’t translating to profit, or you need a senior-level brain to lead your growth strategy.

  • Reboot Path: Choose this if your internal systems are a “mess,” your team is drowning in unfinished projects, and you need a decisive strike to bring order to the house.

  • Northern Path: Choose this if you are an organization operating in (or expanding into) Nunavut and need specialized business support from an operator who actually has boots on the ground in the territory.

Yes. We’ve removed the friction of traditional agency contracts. You get CMO-level strategy and operational systems for a flat monthly fee. It is a high-trust, ongoing partnership, but you remain in control of the “Off” switch. 

It is a high-intensity operational strike designed to reinstall efficiency across your entire organization:

  • Phase 1: The Deep Dive (Days 1–20): We go under the hood of your business. I interview your department leads, audit your financials against your goals, and map your current flow to identify every point of friction, waste, and missed opportunity.

  • Phase 2: The Operational Strike (Day 21–50): We work directly with your teams to “cut the weeds” and strip away everything that isn’t moving the needle. We clean your operational engines and install the lean, agile systems you actually need to get high-precision results.

  • Phase 3: The Sustainability Handoff (Days 51–60): We focus on training and ownership. We ensure your team is fully equipped to run the new systems so that the efficiency becomes your new “Standard” and remains in place long after we leave.

Most consultants try to solve Northern problems with Southern logic from 2,000 miles away. We have an active presence in Nunavut. We understand the logistical constraints, cultural nuances, and community needs because we have real boots on the ground there. We don’t just “advise” on the North; we help you execute within it.

Before we start any Path, we define clear “Success Milestones.” If we reach the end of our engagement and the infrastructure we installed hasn’t eliminated the bottlenecks we agreed upon, we refund your investment.

Spruce Growth Brief

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Spruce Growth Brief

Spruce Growth Brief

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