AI makes marketing fast. We make it profitable.

In an era of automated mediocrity, generic AI output is just expensive noise. We bridge the gap between raw technology and real-world revenue, combining two decades of operational mastery with precision AI integration to build marketing engines that actually convert.

Raw AI output is just noise.

Hi, I’m Juliana, founder of SpruceSumo. At its core, we build the strategy and infrastructure required to turn AI volume into revenue.

With 20 years of experience scaling everything from startups to billion-dollar enterprises, we bridge the gap between automation and results. We don’t just “run campaigns”; we architect the systems that make your marketing profitable and your growth predictable.

Get a senior strategic brain at the center of your technology, ensuring every move hits the bottom line.

juliana walckoff

As seen

service packages

Choose your execution path

High-level strategy, hyper-lean pricing.

Fractional CMO Core

The strategic brain for your brand.

Designed for companies that need senior leadership without the USD 200k/year salary. We take full ownership of your marketing direction, overseeing your team (human or AI) to ensure every campaign hits the bottom line.

Investment: monthly retainer (flat fee).

AI Marketing Engine Setup

Turn your marketing into an autonomous asset.

Stop doing manual work. We will audit your current workflow and install a custom "AI Stack." From automated lead nurturing to intelligent content braintrusts that actually sound like you. We build the machine; you own the results.

Investment: one-time Implementation fee.

Precision Growth Audit

The diagnostic strike.

Marketing waste is often invisible until an expert looks under the hood. We perform a surgical deep-dive into your funnels, data, and tech stack to identify exactly where you are leaking cash and where generic AI is failing your brand.

Investment: one-time audit fee.

TESTIMONIALS

Some of our clients, then and now

Frequent asked questions

Can’t I just use AI to handle my marketing strategy for free?

Owning an AI subscription and calling it “strategy” is like owning a Ferrari without knowing how to drive it. It’s a world-class engine, but without an experienced pilot who knows how to handle it, and how to navigate different tracks and changing conditions, you’re just going to hit a wall, fast.

AI provides the volume; we provide the vision. Whether we are conducting a Precision Audit, building your AI Engine, or providing Fractional Leadership, we ensure the technology drives revenue instead of just creating noise.

It depends on your current bottleneck. If you feel you are leaking cash or your strategy lacks clarity, start with the Precision Growth Audit. If you have a solid plan but are drowning in manual work, the AI Marketing Engine will automate your scale. If you need ongoing, high-level executive brainpower to pilot your growth without the executive salary, the Fractional CMO Core is your best fit.

Traditional agencies charge for “hours” and “headcount.” We don’t. Because we’ve automated our own operational overhead, you only pay for senior-level expertise and high-performance infrastructure. This allows us to deliver elite strategic results at a fraction of the traditional cost, focusing 100% of our energy on your ROI rather than billable hours.

Spruce Growth Brief

SpruceSumo insights to your inbox

Bite-sized marketing insights for smarter growth. Delivered monthly.

Spruce Growth Brief

Spruce Growth Brief

Weekly marketing clarity for executives who want smarter growth.