Bring AI into your marketing properly. Not the way everyone else did.
Most companies rushed AI in and broke things. Others stayed on the sidelines and fell behind. There’s a third path: bring in a senior marketing leader who’s done this for 20 years, and let them build the AI layer into your function from the ground up, with the operator judgment to know what to automate, what to leave human, and what order to do it in.
I come in as your embedded Head of Marketing and run the function while we build it.
I run your marketing. AI included.
Hi, I’m Juliana. For 20 years I’ve led marketing for companies from early-stage startups to billion-dollar enterprises. What I’ve learned in the last 3 years is that bringing AI into a marketing function is one of the most expensive decisions a company can get wrong — and it gets wrong when it’s treated as a tech implementation instead of a leadership decision.
Most AI marketing consultants are technicians. They set up the tools, train the team, and leave. Six months later you have a stack that produces generic output, a team that’s drowning in new workflows, and no senior operator accountable for whether any of it is working.
That’s not what I do.
I come in as your embedded Head of Marketing — two or three companies at a time, fully accountable for the function. I build the AI layer into your marketing, but I do it while running the function, owning the strategy, managing the team, and making the judgment calls about what to automate and what to leave alone. You don’t get a stack and a training session. You get a senior leader who stays.
As seen
service packages
Where are you right now?
Not a consultant. Not an agency. Your Head of Marketing.
You're ready to bring AI in
And you want to do it right, not fast.
You've held off on AI — probably for the right reasons. You watched the first wave produce generic content and broken campaigns, and you didn't want to make those mistakes. Now you're ready to move, but you want a senior operator building this into your function, not a consultant dropping tools in and disappearing.
Embedded Head of Marketing
The senior leader your marketing actually needs.
I take full ownership of your marketing function. Strategy, team management, AI stack design and oversight, execution calendar, hiring, results. Three to five days a week, fully accountable. Three-month minimum, then month-to-month.
Your AI stack isn't working
And you need someone senior to fix it.
You already brought AI in. The output is generic, the numbers are flat, and you can't tell whether to double down or pull back. That's not a tool problem — it's a leadership gap. I come in, diagnose what's actually broken, and run the function properly from there.
TESTIMONIALS
Some of our clients, then and now
Frequent asked questions
Why bring in a Head of Marketing instead of just hiring an AI consultant?
AI consultants are technicians. They install tools, run a training, and leave. What you’re left with is a stack nobody senior is accountable for — which is how 74% of marketing teams end up with AI tools they can’t extract real value from. The problem isn’t the technology. It’s the absence of a senior operator making the judgment calls. That’s the role I fill.
How do I know if this is the right fit for my company?
Start with the free video diagnosis. Fill out the short intake form, and within 3 business days I’ll send you a 10-minute video looking at your current marketing — what I’d prioritize, what order I’d do it in, and what the first 90 days would look like with me running it. If we’re a fit, we set up a call to discuss the role. If we’re not, you keep the video and everything I said in it. No pressure, no pitch.
Why not hire a full-time VP of Marketing instead?
A full-time senior marketing leader at this caliber costs $200k+ per year, plus benefits, plus the 3-6 months it takes to hire them. Most $3M-$30M companies can’t justify that, even when they need the skillset. I give you the same senior leadership, embedded in your team, for a fraction of the cost — because I split my week across two to three companies that each need this but none of them need a full-time hire.
One operator's notes, monthly.
What I'm actually seeing inside marketing teams — what's working, what's failing, what senior operators are thinking about this month. No trends, no hype. One email, first week of each month..
- Make better decisions.
- Lead growth without the chaos.
Spruce Growth Brief
Spruce Growth Brief
Weekly marketing clarity for executives who want smarter growth.
- Make better decisions.
- Lead growth without the chaos.
