Have you ever wondered if using AI to write content is truly different from hiring a ghostwriter? It’s an interesting question, one that’s worth digging into.
AI tools, much like ghostwriters, take the essence of your input—an outline, a few key points—and transform it into something that tells your story. So where, exactly, does the line blur between creative assistance and authorship?
AI and Specialization
Can AI be specialized in writing about, let’s say, celiac disease, in the same way a specialist writer can? It’s a fair question, but maybe the better one is: how can a specialist in celiac disease speed up their writing process with the help of AI?
AI tools can quickly gather information, summarize research, and even suggest structures, freeing up the writer to focus on adding that deep layer of expertise and personal insight that only they can provide. In this way, AI becomes more of an assistant—a tool to boost productivity, rather than replace specialization.
Maintaining Tone of Voice with AI
A common misconception about AI is that it strips away your voice, your personality—the things that make your writing uniquely yours.
But, honestly, modern AI is a lot more sophisticated than that. You can train it to match your tone, your style, even your quirks. Whether you want your writing to be witty, formal, or conversational, AI can be taught to channel your particular flavour.
So the question isn’t can AI write, but rather can AI write as you? With the right guidance, it absolutely can.
The Role of AI Content Scans
Then there’s the whole matter of AI content scans, such as Originality.ai. These tools are designed to identify if a piece was written by AI, often in the name of preserving the “authenticity” of human-made content.
But should we care about that? Does it really matter? At the end of the day, the value of content lies in what it does—how it informs, entertains, or solves a problem. If AI can achieve all that while reflecting the perspective, sources, and reasoning of its author, why should its value be diminished just because it wasn’t crafted by a human?
It’s not about forcing an opinion. It’s about understanding different perspectives and being open to the benefits that AI can bring.
AI and SEO: Content Marketing Misconceptions
There are many misconceptions around content marketing when it comes to SEO, especially with the rise of AI. Some assume that using AI to assist in writing content will negatively affect their SEO performance, but that’s often not the case.
Whether it’s Jane sitting at her desk or an AI working through an algorithm, what matters most is the relevance of the content, the reputation of your brand, and how well your content aligns with SEO best practices, such as readability, and user intent.
The focus should shift from who is writing the words to how effectively those words are serving your readers and adding value.
Continue the Conversation
This is an open discussion, not one with definitive answers. The aim here isn’t to convince anyone, but rather to encourage a deeper look at the possibilities AI brings to the table.
If you’re curious about how AI can help with your content creation—while keeping your unique voice intact—feel free to reach out .